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What is Magento

Magento Commerce system is the leading provider of advanced ecommerce systems. Its open source, cloud-based digital commerce platform and multi-channel solutions empower merchants to integrate digital and physical shopping experiences.

Why Magento ?

Magento is an open eCommerce solution that gives developers complete code visibility and small businesses an affordable way to create unique and engaging sites. It is supported by a vibrant community of developers and partners who continually advance the platform by contributing code, creating new extensions, and participating in Magento forums and user groups.


Magento Community Edition includes the commerce features you need to create, promote, and manage an engaging, responsive site. This solution is ready for global commerce, with support for nearly all languages, currencies, and local tax rates.


Main Features of Magento

Site Management Features

  1. Support for multiple currencies
  2. Flexible tax rate management
  3. Administration Permission System Roles and Users
  4. Fully 100% customizable design using templates
  5. Content Management System for Informational Pages
  6. International Support

Search Engine Optimization

  1. 100% Search Engine Friendly
  2. Google Site Map
  3. URL Rewrites give full control of URL’s
  4. Meta-information for products and categories
  5. Auto-generated Site Map for display on site



Marketing Promotions and Tools

  1. Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
  2. Catalog Promotional Pricing by percentage or fixed amount
  3. Free Shipping Option
  4. Bundled Products
  5. Landing Page Tool for Campaigns
  6. Recently Viewed Products
  7. Recently Compared Items
  8. New Items Promotional Tool
  9. Up-sells in Shopping Cart
  10. Cross-sells on product pages
  11. Send to a Friend for all visitors, or registered users only
  12. Send Wishlist to a Friend by Email or RSS
  13. Newsletter Management


  1. One-Page Checkout
  2. SSL security support for orders on both front-end and back-end
  3. Shipping to multiple addresses in one order
  4. Checkout without account/Guest Checkout
  5. Shopping Cart with tax and shipping estimates
  6. Checkout with account to use address book
  7. Option to create account at beginning of checkout
  8. Accept gift messages per order and per item
  9. Saved Shopping Carts with configurable expiration time




  1. Integrated for real-time shipping rates from: • UPS,
    UPS XML (account rates), FedEx (account rates), USPS and DHL
  2. Shipping to multiple addresses in one order
  3. On-site order tracking from customer accounts
  4. Multiple shipments per order
  5. Ability to specify allowed destination countries per method
  6. Flat rate shipping per order
  7. Flat rate shipping per item
  8. Free Shipping
  9. Table rates for weight and destination
  10. Table rates for product sub-totals and destination
  11. Table rates for number of items and destination Free Shipping
  12. Table rates for weight and destination
  13. Table rates for product sub-totals and destination
  14. Table rates for number of items and destination



  1. Configurable to authorize and charge, or authorize only and charge on creation of invoices
  2. Integrated with multiple PayPal gateways: • Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro
  3. Integrated with Authorize.net
  4. Integrated with Google Checkout (Level 2)
  5. Saved Credit Card method for offline payments
  6. Accept Checks/Money Orders
  7. Accept Purchase Orders
  8. Payment Extensions Available through Magento Connect:



Order Management

  1. View, edit, create and fulfill orders from admin panel.
  2. Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  3. Print invoices and packing slips
  4. Call Center (phone) order creation • Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
  5. Create re-orders for customers from administration panel.
  6. Email Notifications of Orders

Customer Service

  1. Contact Us form
  2. Feature-rich Customer Accounts
  3. Order History with Status Updates
  4. Order Tracking from Account
  5. Forgot Password Email from front-end and administration panel
  6. Order and Account Update Emails
  7. Customizable Order Emails
  8. Create and Edit Orders from the Admin Panel


Customer Accounts

  1. Order status and history
  2. Re-orders from account
  3. Recently ordered items
  4. Address Book with unlimited addresses
  5. Default Billing and Shipping addresses
  6. Wishlist with ability to add comments
  7. Email or Send RSS feed of Wishlist
  8. Newsletter Subscription management
  9. Product Reviews submitted
  10. Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags



Catalog Management

  1. Inventory Management with Backordered items, Minimum and Maximum quantities
  2. Batch Import and Export of catalog
  3. Batch Updates to products in admin panel
  4. Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  5. Virtual Products
  6. Customer Personalized Products – upload text for embroidery, monogramming, etc.
  7. Tax Rates per location, customer group and product type
  8. Attribute Sets for quick product creation of different item types
  9. Create Store-specific attributes on the fly
  10. Media Manager with automatic image resizing and watermarking
  11. Advanced Pricing Rules and support for Special Prices
  12. Search Results rewrites and redirects
  13. Approve, Edit and Delete Product Tags / Approve, Edit and Delete Product Reviews

Product Browsing

  1. Multiple Images Per Product
  2. Product Image Zoom-in Capability
  3. Product Reviews
  4. Related Products
  5. Stock Availability
  6. Multi-Tier Pricing Upsell
  7. Product Option Selection
  8. Grouped Products View
  9. Add to Wishlist
  10. Send to a Friend with Email

Catalog Browsing

  1. Layered / Faceted Navigation for filtering of products
  2. Static Block tool to create category landing pages
  3. Ability to assign designs on category and product level (unique design per product/category)
  4. Configurable search with auto-suggested terms
  5. Recently viewed products
  6. Product comparisons
  7. Recently compared products / Cross-sells, Up-sells and Related Items / Popular Search Terms
  8. Filter by Product Tags
  9. Product Reviews
  10. Product listing in grid or list format » Breadcrumbs

Analytics and Reporting

  1. Integrated with Google Analytics
  2. Admin Dashboard for Report Overview
  3. Sales Report
  4. RSS feed for New Orders
  5. Tax Report
  6. Abandoned Shopping Cart Report
  7. Best Viewed Products Report
  8. Best Purchased Products Report
  9. Low Stock Report
  10. Search Terms Report
  11. Product Reviews Report
  12. RSS feed for New Reviews
  13. Tags Report
  14. RSS feed for New Tags
  15. Coupon Usage Report
  16. Total Sales Invoiced
  17. Total Sales Refunded

Source and References : Magento Official Website

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