Are All Search Engines the Same?

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Are All Search Engines the Same?

Search engines basically operate the same, but it’s the minor differences that determine if your website is relevant to a search result or not…

For Yahoo and Bing, keyword factors are most relevant. For Google, relevant links are the most important factor. Yahoo has no preference for sites with respect to age. Google, on the other hand, will rank a site for its age and longevity. Google respects website maturity.

Because of these differences, the smart marketer or web designer will study the differences in search engines and use their indexing platforms to his or her advantage. If your plan is to conquer more than one search engine, you’ll need to optimize carefully and know how each search engine is likely to respond.

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