Are All Search Engines the Same?

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A web search engine or Internet search engine is a software system that is designed to carry out web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query. – Wikipedia

Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available

Search engines basically operate the same way, but it’s the minor differences that determine if your website is relevant to a search result or not…

Google, Yahoo, and Bing are three of the biggest search engines in the world. Collectively, they fulfill trillions of searches every year, and they constantly compete for more users in the search market.

For Yahoo and Bing, keyword factors are most relevant. For Google, relevant links are the most important factor. Yahoo has no preference for sites with respect to age. Google, on the other hand, will rank a site for its age and longevity. Google respects website maturity.

Because of these differences, the smart marketer or web designer will study the differences in search engines and use their indexing platforms to his or her advantage. If your plan is to conquer more than one search engine, you’ll need to optimize carefully and know how each search engine is likely to respond.

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