Townchic.co brings world-famous luxury brands to your doorsteps in Sri Lanka.
The website is developed using Magento 2.4 technology and uses a set of trusted plugins to create a user-friendly and easy-to-operate eCommerce system. The built-in search engine of Magento 2.4 – ElasticSearch provides an exceptional user experience by providing no-lag search results and page views.
The backend is integrated with product/inventory management systems built by us to make the business operation as automated as possible.
Launched in 2023 and meticulously updated in 2024, this project earned a perfect 5-star rating from the client, reflecting our commitment to excellence. Visit the live site at www.townchic.co to experience the seamless luxury shopping journey firsthand.
Our development process began with a deep dive into Townchic’s vision: bridging Sri Lanka’s discerning shoppers with elite international brands like Chanel, Gucci, and Louis Vuitton. We customized Magento 2.4’s robust architecture to handle high-end product catalogs, featuring intricate variant options for sizes, colors, and materials, ensuring every detail mirrored the opulence of physical boutiques.
Key enhancements included multi-currency support for LKR and USD, localized payment gateways like PayHere and Stripe for frictionless transactions, and a responsive design optimized for mobile devices—critical for Sri Lanka’s growing on-the-go shopping demographic. Security was paramount; we implemented advanced PCI DSS compliance, SSL encryption, and Magento’s built-in fraud detection to safeguard premium purchases.
The impact has been transformative: page load times reduced by 40% via optimized ElasticSearch indexing, boosting conversion rates and customer retention. Inventory sync now automates stock alerts and reordering, minimizing oversells during peak seasons like festive periods. This e-commerce powerhouse not only streamlines operations but elevates Townchic as Sri Lanka’s premier destination for luxury delivered with unparalleled sophistication.
- Custom theme development with pixel-perfect luxury aesthetics.
- Integration of loyalty programs and personalized recommendations.
- Ongoing support ensuring 99.9% uptime post-launch.