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Founded in 1999, RF Asia International has grown into Sri Lanka’s leading cosmetics distributor, exclusively representing premium international brands like Keune Hair Cosmetics from the Netherlands and Jovees Herbal from India, alongside their own innovative Sri Lankan line, Kejo. With over 25 years of expertise, the company has expanded its portfolio from just 20 products to more than 150, focusing on professional hair care, skin care, and personal care solutions that meet global standards.
The development process began with in-depth consultations to align the digital presence with each brand’s unique identity and the stringent guidelines from their parent companies. Our team meticulously designed custom themes for Keune’s professional salon products, Jovees’ natural herbal skincare, Keune So Pure’s sustainable line, and Kejo’s local personal care essentials, ensuring visual appeal and brand fidelity across all sites.
Leveraging WordPress Multisite, we created a seamless network where rfasiainternational.com serves as the central hub. Administrators gained intuitive dashboards for each brand, enabling role-based access for multiple staff members—sales teams could update product listings, marketing handled promotions, and executives oversaw analytics—all from a single login, slashing management time by over 50%.
The e-commerce integration via WooCommerce transformed online sales, featuring secure payment gateways tailored for Sri Lankan users, real-time inventory syncing across brands, and automated order fulfillment. Customers enjoy personalized shopping experiences, such as brand-specific product recommendations based on past purchases and skin/hair type quizzes powered by custom plugins.
The CRM system, built with advanced plugins and custom APIs, revolutionized customer engagement. RF Asia’s team now tracks interactions from initial inquiries to repeat orders, segmenting customers into salons, retailers, and individuals. Automated email campaigns promote workshops—like the recent Keune Training for sales staff or Jovees Academy sessions—while personalized follow-ups boost loyalty, resulting in a 30% increase in repeat business within the first year.
Performance optimization was key, utilizing Linode hosting for lightning-fast load times even during peak traffic from promotional events. We implemented robust security measures, including SSL encryption, firewalls, and regular vulnerability scans, protecting sensitive customer data in compliance with international standards. Mobile responsiveness ensures seamless browsing on devices popular in Sri Lanka, driving higher conversion rates.
Since launch in 2024, the platform has empowered RF Asia to host virtual product demos, manage salon network registrations, and showcase news like their 2025 annual ocean trip or team-building initiatives. The 5-star customer rating reflects the site’s impact: streamlined B2B ordering for salons, easy retail purchases, and enhanced support that elevates Sri Lanka’s beauty industry through education and quality access.
Key challenges overcome included integrating multilingual support for Sinhala and Tamil to broaden reach, and scaling for high-volume imports during festive seasons. The result is a scalable ecosystem that supports RF Asia’s vision of “Your beauty, our commitment,” fostering growth in a competitive market.
Project Highlights
- Customer Rating: 5/5
- Live Site: rfasiainternational.com
- Year: 2024 (Last Updated: 2025)
- Location: Sri Lanka
This project exemplifies our expertise in delivering high-impact e-commerce solutions for the beauty sector, blending technical prowess with industry insight to drive measurable business results.