Case Study: Aqua Navigation Colombo – Building a Modern Digital Presence for a Leading Logistics Company in Sri Lanka

Client Overview

Client: Aqua Navigation Colombo Pvt. Ltd.
Industry: Logistics
Location: Colombo, Sri Lanka
Website: aquanavigationcmb.com

Aqua Navigation Colombo is a premier logistics provider in Sri Lanka, dedicated to offering reliable and efficient transportation services across the globe. Their vision to maintain a strong online presence aligns with their commitment to innovation and exceptional customer service.

Project Goals

The goal of this project was to design and develop a robust, modern website that would:

  1. Showcase Aqua Navigation Colombo’s Services: Highlight their extensive range of logistics solutions with engaging visuals and streamlined navigation.
  2. Enhance User Experience: Ensure users can easily find relevant information and request quotes or make inquiries without hassle.
  3. Boost Brand Credibility and Engagement: Leverage a professional, modern web presence to build trust and communicate reliability to current and potential clients.
  4. Optimize Site Performance and Accessibility: Create a fast, secure website hosted on a cloud-based platform for top-tier performance and reliability.

Solution

Mobiz International employed a strategic approach in collaboration with Aqua Navigation Colombo to understand their specific requirements. Our solution focused on delivering a visually engaging, high-performance website using the latest web technologies. Here’s a breakdown of our approach:

Design and UX/UI Development

  • Modern Design: We developed a clean, professional layout that aligns with Aqua Navigation’s brand identity.
  • User-Friendly Interface: Prioritizing ease of navigation, we crafted a layout where information is organized and accessible, making it easy for clients to locate services, reach out, and gather essential details about Aqua Navigation’s offerings.
  • Mobile Responsiveness: Given the diverse user base accessing the site on various devices, we ensured a seamless experience across mobile, tablet, and desktop views.

Robust WordPress Development

  • Feature-Rich Platform: We built the site using WordPress, integrating various plugins to enhance functionality, including contact forms, interactive service descriptions, and multimedia galleries.
  • SEO Optimizations: Implemented best practices for on-page SEO to improve visibility and organic search traffic, including optimized meta tags, alt attributes, and performance tweaks.
  • Custom Plugin Integration: Integrated custom functionalities for improved site engagement, including forms for quote requests and service inquiries.

Ongoing Maintenance and Support

  • Performance Monitoring: Regular checks to ensure optimal site speed and functionality.
  • Content Updates and Management: Provided Aqua Navigation with an easy-to-use content management interface, allowing their team to make updates as needed.
  • Future-Ready Design: Developed with scalability in mind, ensuring the site can grow alongside Aqua Navigation’s expanding service portfolio.

Key Features

  • Intuitive Navigation – Simplified navigation paths for an enhanced user experience.
  • Service Pages – Individual service pages with detailed information on Aqua Navigation’s offerings.
  • Contact and Quote Request Forms – Integrated forms for quick, direct communication between Aqua Navigation and potential clients.
  • SEO and Performance Optimization – Designed to boost visibility and user engagement.
  • Cloud Hosting – Secure, high-speed hosting with built-in redundancy and scalability.

Results and Impact

  • Increased Engagement: Aqua Navigation has reported higher engagement rates, with visitors spending more time on key pages.
  • Enhanced Professional Image: The new website reinforces Aqua Navigation’s reputation as a leading logistics provider.
  • Improved SEO Rankings: Optimized content and structure have contributed to improved search engine rankings, helping Aqua Navigation reach a broader audience.
  • Positive Feedback from Clients: Aqua Navigation received positive responses from clients, citing ease of access to services and clear presentation of logistics solutions.

Conclusion

Through our collaboration with Aqua Navigation Colombo, Mobiz International successfully delivered a powerful online platform that not only elevates Aqua Navigation’s brand but also serves as a vital tool in connecting them with their clients. This project is a testament to our commitment to understanding our clients’ unique needs and delivering tailored web solutions that drive results

Read more about our web design services for logistics and transport companies in Sri Lanka. 

Why You Can’t Copy and Edit Others’ Videos: The Path to Creating Your Own Authentic Content

African american employee editing video content on multimedia software, using focus lighting and color grading. Male filmmaker working on movie montage edit on pc multi monitors. 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
African american employee editing video content on multimedia software, using focus lighting and color grading. Male filmmaker working on movie montage edit on pc multi monitors. 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

Why You Can’t Copy and Edit Others’ Videos: The Path to Creating Your Own Authentic Content

When creating videos for social media management, it’s important to understand that you can’t just take someone else’s video, make some changes, and post it as your own. This is because videos, like other creative works (such as music, writing, and art), are protected by copyright laws.

Imagine if you spent a lot of time and effort making something special—like a painting or a cool piece of music. You’d want to make sure no one else could just take it, change a few things, and call it their own, right? The same goes for videos.

If you use someone else’s video without permission, you could get into legal trouble, and social media platforms might remove your post or even block your account. It’s always better to create your own original content or get permission from the person who made the video if you want to use it.

To create genuine videos for social media, there are two easy and legal ways you can go about it: buying stock footage or recording videos yourself. Let me explain both in simple terms:

  1. Buying Stock Footage:
    Stock footage is like a collection of ready-made video clips that you can legally buy or download to use in your own projects. You can think of it like buying ingredients to cook a meal instead of growing them yourself. These videos are made by professionals and can cover a variety of topics (like nature, cities, people, or business scenes). You just pay for the right to use these clips, and you can edit them to fit your needs. It’s legal and saves you time.

    Where to get stock footage:

    • Websites like Shutterstock, Pexels, or Storyblocks offer both free and paid clips.
    • You download the clip, add your own touch, like music or text, and you’re ready to go!

  2. Recording Videos Yourself:
    This is the most authentic way to create videos because everything comes from you. You just use your smartphone or camera to record whatever content you need. You can film yourself talking, showing your product, or demonstrating something in your life or business. After recording, you can edit the video by trimming parts, adding music, or inserting text to make it more engaging.

    Benefits of recording yourself:

    • It’s personal and unique—no one else will have the exact same video.
    • You can easily adjust or create content that suits your message or brand.

In short, creating genuine videos can be done either by buying stock footage (if you want quick, professional content) or by recording yourself (if you want something personal and original). Both options are legal, and it’s a great way to stand out on social media without copying anyone else’s work!

Organic food export company website SplendidSeasons.com is launched

SplendidSeasons is an innovative brand offering organic products for both export and local markets. They entrusted Mobiz International with the task of creating their marketing website, relying on our expertise in developing food export sites. We’re proud to have exceeded their expectations, delivering a high-quality website using WordPress.

The brand new website of Aqua Navigation Launched

aqua navigation colombo logistics company website design sri lanka copy
aqua navigation colombo logistics company website design sri lanka copy
Yet another logistics company website design by Mobiz, this time for Aqua Navigation. This wordpress powered website is optimized for performance and search engines.
#wordpress #webdesign #logistics

✅ Visit the website : https://aquanavigationcmb.com
✅ For quality website designs : https://www.joomlasrilanka.com

New Elementor Performance Boosts Like Never Before!

Elementor team has been laser focused on website speed, especially over the last 5 versions, achieving multiple, game-changing performance improvements that not only make your website load much faster but also result in improved search engine rankings.

Mind-Blowing Speed stats

Versions 3.18 - 3.22 greatly improved loading speed with features like Element Caching. Visitors now enjoy 50% faster TTFB (time to first byte) and 40% faster LCP (largest contentful paint).

Cleaner Code

Updating to the latest Elementor version speeds up your site by removing unnecessary markup and minimizing widget code, resulting in a cleaner, more compact DOM.

Smart Image Loading Techniques

The heaviest content elements are often images, so prioritizing their load time is essential. Lazy loading of images as they appear in the user's viewport, greatly improving the visitor experience.

Check if your website is using the latest Elementor plugin to get the maximum seo advantage possible. 

FREE WEBSITE SPEED CHECKER

check your website speed and quality for free using our Page Speed Checker. 

Go to our Website Speed Checker

Using Skill Meters/Expertise Indicator Progress Bars in Web Design: A Double-Edged Sword

skill-meter-use-in-web-design
skill-meter-use-in-web-design

In the world of web design, showcasing your skills and expertise is crucial for attracting clients and building a successful career. One method that has gained popularity is the use of skill meters, also known as progress bars, to visually represent your proficiency in various areas. This trend is not limited to agency websites; individual designers and freelancers are also incorporating skill meters into their portfolios and online profiles.

Skill Meters: A Visual Shortcut?

Skill meters are designed to offer a quick snapshot of a designer’s capabilities. They often list various skills relevant to web design, such as HTML, CSS, JavaScript, UI/UX design, and graphic design, with accompanying progress bars indicating proficiency levels. The idea is to provide potential clients or employers with an immediate sense of a designer’s strengths and weaknesses.

 

The Allure and the Illusion

The appeal of skill meters lies in their simplicity and visual appeal. They offer a seemingly objective way to quantify and compare skills, making it easier for clients to assess a designer’s suitability for a project. However, this simplicity can also be misleading. Design skills are complex and nuanced, and reducing them to a percentage on a progress bar oversimplifies the reality.

 

Are Skill Meters Effective?

Whether skill meters are effective is a matter of debate. Some argue that they provide valuable information and help clients make informed decisions. Others criticize them for being superficial and potentially misleading. 

Potential Benefits:

  • Quick Overview: Skill meters offer a quick overview of a designer's skillset.
  • Transparency: They can convey a sense of transparency and openness about a designer's capabilities.
  • Differentiation: Highlighting specific areas of expertise can help designers stand out.

Potential Drawbacks:

 

  • Oversimplification: Design skills are complex and cannot be accurately represented by a simple percentage.
  • Misleading: Skill meters can create unrealistic expectations and may not reflect the actual quality of a designer's work.
  • Focus on Tools: They may prioritize technical skills over creativity, problem-solving, and other essential aspects of design.

Alternatives to Skill Meters

If you’re a web designer considering using skill meters, it’s crucial to weigh the pros and cons carefully. There are alternative ways to showcase your skills effectively:

 

  • Portfolio: A well-curated portfolio with diverse projects is the most powerful way to demonstrate your abilities.
  • Case Studies: Detailed case studies that showcase your design process and problem-solving skills can be more informative than skill meters.
  • Client Testimonials: Positive feedback from clients adds credibility and builds trust.
  • Detailed Skill Descriptions: Instead of using percentages, provide detailed descriptions of your skills and experience.

The Bottom Line

Skill meters can be a useful tool for web designers, but they should not be the sole means of showcasing your expertise. Consider using them in conjunction with other methods to provide a comprehensive picture of your skills and experience. Ultimately, the quality of your work and your ability to meet client needs will be the deciding factors in your success.

Remember, web design is a dynamic and ever-evolving field. Focus on continuous learning and improvement, and don’t rely solely on skill meters to define your value as a designer.

 

Image by freepik

Stay with your current custom built ERP or go with a New system?

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Stay with your current custom built ERP or go with a New system?

A critical management decision presents itself to companies that outgrow their custom made ERP systems or feel like they have! The way to navigate the decision around this topic can be tricky and therefore requires a framework to cover your bases.

Some of the overall considerations may include these:

  • Business landscape going forward – inputs/outputs

  • Client landscape going forward – evolving requirements

  • Future Compliance/legal requirements relevant to your industry (ISO 9001, 14001, 27001)

  • Future investment/investor outlook (transparency)

  • Board level requirements (justify why did we stay/go?)

  • Tech as a business support/admin function VS tech as a strategic growth enabler (digital transformation of the company to be a high tech business)

Pros and Cons of staying with your current system can be looked at in this fashion:

Pros:

  • Customization: Your system is tailored to your specific needs and processes, high flexibility and increased efficiency – do you have an industry best practice solution already in house without knowing it???

  • Control: Full control over the code (if it’s your in-house solution), data, and updates, allowing for quicker adjustments 

  • Costs: No recurring licensing fees associated with standardized solutions if its your in-house built solution

  • Integrations: no lock out risk from newer tech ecosystems

Cons:

  • Support: You are not in the IT business (non-core)…ongoing upkeep, bug fixes, and upgrades require dedicated IT resources who may leave and leave you in the lurch…(loss of knowledge)

  • Scalability: Adapting to future growth or changing needs might be challenging with a custom solution (This can be tested…)

  • Integrations: Integrating with newer technologies or third-party software can be challenging if tech is outdated (legacy environment)

  • Security: Loss of data and info risk, disaster recovery, maintaining robust security and data privacy measures might require significant expertise and resources (This can be tested…) 

Pros and Cons of leaving your current custom ERP solution can be seen as follows:

Pros:

  • Scalability: Designed to handle growth and adapt to changing business needs – cloud ready industry standard solutions 

  • Support: Dedicated vendor/MSP support for upgrades, troubleshooting, and security patches. Readily hire market professionals in-house if required. Low loss of knowledge/risk due to staff (key user and IT) leaving

  • Integrations: Pre-built integrations with various technologies and popular applications.

  • Compliance: Standard solutions have global appeal for transparency metrics

  • Security: Vendor invests heavily in robust security infrastructure and compliance.

Cons:

  • ROI: Mapping ROI of a new solution can be very difficult if not planned out carefully

  • Customization: Limited ability to customize workflows and processes to perfectly fit your needs. Need to go with standard (industry best practice) solution as much as possible 80%+ VS customization

  • Control: Vendor controls updates and upgrades, and pricing may change for these without notice

  • Change management: vital and overlooked as new systems change the way people work and can cause redundancies  

  • Costs: High cost exercise (budget and time overruns are common): recurring licensing fees, upgrades, implementation and maintenance costs add up over time (total cost of ownership – TCO).

  • Data migration: Often overlooked and underestimated – moving data from your existing system can be complex and time-consuming. (may be a one time exercise if done correctly otherwise there can be a lot of rework and data cleansing required) 

Whilst these points highlight a management case where you have a custom ERP solution made tailored to your specific industry and needs, a similar set of considerations can be applied if you have a vendors solution and have outgrown it and wish to change that solution. Where the points would defer are the cost and code considerations as a vendor would largely control those areas.

Composed by G. Fernando, ERP Services, www.erpservices.lk